Millionaire, double life, beautiful women, obsessed by justice, wears a mask, he never dies. #TheDwarfKnightRises by @thomazmagnum
“The only real prison is fear, and the only real freedom is freedom from fear.”
Happy birthday, lady.
Clicktivism is the pollution of activism with the logic of consumerism. Activism is debased with advertising and computer science. What defines clicktivism is an obsession with metrics. Each link clicked and email opened is meticulously monitored. Subject lines are A/B tested and talking points focus-grouped. Clicktivists dilute their messages for mass appeal and make calls to action that are easy, insignificant and impotent. Their sole campaign objective is to inflate participation percentages, not to overthrow the status quo. In the end, social change is marketed like a brand of toilet paper.
I just don’t buy it. Yeah, this is how e-petitions are pushed, but not every organisation dilutes their message to boost email metrics, and that’s not a central part of online activism.
It’s a tool. He’s not speaking out against certain types of online action, he’s speaking out against all of them and saying the only effective political action is “taking to the streets”.
Elitist balls. Yeah, shitty online campaigns are shitty, but it’s not the dichotomy you’re making it out to be.
from one of Micah White’s many articles against what he calls “clicktivism”, collected on his website.